Apple
Think Different
SUMMARY:
Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. It is also the world’s largest technology company by revenue.
It is considered one of the Big Four Five companies, along with Amazon, Google, Facebook (Oculus), and Microsoft.
The company's hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, the Apple TV digital media player, the AirPods wireless earbuds and the HomePod smart speaker. Apple's software includes the macOS, iOS, iPadOS, watchOS, and tvOS operating systems, the iTunes media player, the Safari web browser, the Shazam acoustic fingerprint utility, and the iLife and iWork creativity and productivity suites, as well as professional applications like Final Cut Pro, Logic Pro, and Xcode. Its online services include the iTunes Store, the iOS App Store, Mac App Store, Apple Music, Apple TV+, iMessage, and iCloud. Other services include Apple Store, Genius Bar, AppleCare, Apple Pay, Apple Pay Cash, and Apple Card.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell Wozniak's Apple I personal computer, though Wayne sold his share back within 12 days. It was incorporated as Apple Computer, Inc., in January 1977, and sales of its computers, including the Apple II, grew quickly. Within a few years, Jobs and Wozniak had hired a staff of computer designers and had a production line. Apple went public in 1980 to instant financial success. Over the next few years, Apple shipped new computers featuring innovative graphical user interfaces, such as the original Macintosh in 1984, and Apple's marketing advertisements for its products received widespread critical acclaim. However, the high price of its products and limited application library caused problems, as did power struggles between executives. In 1985, Wozniak departed Apple amicably and remained an honorary employee, while Jobs and others resigned to found NeXT.
Apple is well known for its size and revenues. Its worldwide annual revenue totaled $265 billion for the 2018 fiscal year and in August 2018, Apple became the first public U.S. company to be valued at over $1 trillion. The company also has a high level of brand loyalty and is ranked as the world's most valuable brand.
PRODUCTS / PROJECTS / PATENTS:
AR Kit: Build unparalleled augmented reality experiences for hundreds of millions of users on iOS and iPadOS, the biggest AR platforms in the world. With powerful frameworks like ARKit and RealityKit, and creative tools like Reality Composer and Reality Converter, it’s never been easier to bring your ideas to life in AR.
Reality Composer: Now anyone can quickly prototype and produce content for AR experiences that are ready to integrate into apps using Xcode or export to AR Quick Look. Reality Composer lets you build animations and interactions on iPhone, iPad, and Mac to enrich your 3D content.
AR Quick Look: Built-in apps, such as Safari, Messages, Mail, News, and Notes, use Quick Look to display USDZ files of virtual objects in 3D or AR on iPhone and iPad. You can embed Quick Look views in your apps and websites to let users see incredibly detailed object renderings in a real-world surrounding with support for audio playback.
